Whatsell vs Ecwid
The Ecwid alternative for sellers who sell through chat
Ecwid, now part of Lightspeed, is a flexible store engine: drop it into a website you already have, or use its own site, and sell across social networks and marketplaces from one catalogue. It is a solid choice for a business with a website and several channels. Whatsell is for the seller whose whole shop is one link in a bio, and whose sales end in a WhatsApp conversation.
Free to start. No credit card.
What Ecwid does well
Adding a store to an existing website, whatever that website was built with.
Selling the same catalogue on social networks, marketplaces and in person from one place.
No transaction fees from Ecwid itself on its plans, with month to month billing.
Where Whatsell works differently
No plan to pay before your first sale
The store is free to build. You pay a small fee per order, so a quiet month costs you nothing.
The order arrives in WhatsApp
Every order lands in your chat with the items, address and total, so you confirm it in one reply where your customer already is.
Cash on delivery first
Payment at the door is the default, with delivery zones and fees, which is how most chat sellers' customers prefer to pay.
Whatsell and Ecwid, side by side
| What you are comparing | Ecwid | Whatsell |
|---|---|---|
| Where the store lives | Inside your website, or on its own site | On one link, made for social bios |
| Sales channels | Many channels from one catalogue | Your store link, shared everywhere, with orders in WhatsApp |
| Payment | Online payment providers | Cash on delivery by default |
| Order handover | Dashboard and email notifications | A ready to confirm WhatsApp message |
| Cost model | Monthly plans by catalogue size | Free to build, a small fee once an order comes in |
Compared in October 2026
Who should choose Whatsell instead
If you already have a website and sell on several marketplaces, Ecwid is a well built way to manage it all from one catalogue. If your customers find you on Instagram or TikTok and talk to you on WhatsApp, Whatsell gives you the store and the order flow without a monthly plan to start.
Switching from Ecwid
Whatsell gives you a store on its own link rather than a widget for another site. You can link to it from your website, and with Whatsell+ put it on your own domain.
Creating a store and adding products is free. There is a small fee per order, and Whatsell+ is a monthly subscription for your own domain and more.
Yes. Meta Pixel, TikTok Pixel and Google Analytics connect from the dashboard in a click.
Try Whatsell before you decide
Free to start, no credit card. Add a few products, share the link, and see an order land in your WhatsApp.
- Free to start
- No credit card
- Cash on delivery
Compare Whatsell with other platforms
This comparison is written by Whatsell from publicly available information about Ecwid. Every product name and trademark belongs to its owner, and features and pricing on both sides change often, so check Ecwid's own site before you decide. Tell us if something here is out of date and we will fix it.